Bangkok, 27 March 2023 — Suntory PepsiCo Beverage (Thailand) Co., Ltd., a manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand, celebrated its 5-year anniversary following the signing of joint venture agreement in 2018 between Suntory Beverage & Food Ltd., a leading beverage manufacturer from Japan, and PepsiCo Inc., a global leader in food and beverage businesses from the United States. Over the past five years, the company has been conducting business under the “Must Win Battle” strategy, leading to an average continuous growth of 5.9%, more than three times the overall growth rate of the non-alcoholic beverage market. The company also announced its new vision of becoming “the Most Beloved Beverage Company in Thailand with True Gemba Centricity” with its plans to penetrate into the carbonated soft drink plus functional benefit market, which is a new option to reach consumers looking for healthy and refreshing drinks; strengthen its presence in ready-to-drink tea and coffee markets while expanding growth in the energy drink sector; and create 360-degree marketing campaigns to reach consumers nationwide. In addition, the company committed to sustain business growth while contributing to the society and environment.

 Mr. Ashish Joshi, Chief Executive Office of Suntory PepsiCo Beverage (Thailand) Co., Ltd., announced the 5-year success (2018-2022) driven by 5 key strategies under Must Win Battle:

• Strengthen Core of carbonated beverages by launching new flavors resulting to gaining market share of 2.6%, especially products with low and no sugar to meet the healthy trends.
• Portfolio Transformation of healthier innovations across beverage categories by entering new markets with ready-to-drink tea and coffee as well as a premium energy drink to meet the demands of targeted consumers.
• Win With Customers via reach and exceptional service by expanding its business partners nationwide with 2X growth, including modern trade, traditional trade, eatery, and E-commerce channels.
• Insulated Long Term by efficient operations and fostering sustainability
• The company has delivered quality and safety products that meet food standards as well as respond to consumers’ demand with high efficiency production lines that could produce average 600 million liters per year.
• Continued its dedication to conserving water resources through its implementation of efficient water management and the “Mizuiku: Education Program for Nature and Water” held continuously since 2019 with the total of over 14,500 students participated in the program.
• Implemented a sustainable packaging management from upstream, midstream, to downstream. Its commitment involves utilizing eco-friendly and 100% recyclable packaging; raising awareness of proper waste segregation among youth and the communities; and conducting projects for increasing the collection of used beverage packaging back into the recycling process.
• Develop an organization of enabling culture and talented people by encouraging its employees to reach their full potential while growing with the company and truly building an employee-centric culture, which has been recognized with the “Kincentric Thailand Best Employer 2022 Award.

 Mr. Anawat Sangkhasap, Chief Marketing Officer at Suntory PepsiCo Beverage (Thailand) Co., Ltd., said, “From 2018-2022, the overall Thai beverage market has still been in the upward trend, especially for beverage products with low and no sugar, in line with the healthy trends among consumers. Suntory PepsiCo Thailand had a great performance with an average 19% growth in the last 5 years for its Pepsi No Sugar. We also launched Oolong ready-to-drink tea ‘TEA+,’ and ready-to-drink coffee ‘BOSS Coffee’ to compete in the ready-to-drink tea and coffee markets, which are potential growth. More importantly, we launched ‘Rockstar’ energy drink to penetrate the energy drink market, which is expected to experience high growth in the next 5 years. In 2023, we are forging ahead to increase market share through 5 strategies:

• Consumer-Centric: Build a thorough understanding of consumers
• Product: Develop products under the existing 9 brands to be in line with the demand of consumers and the growth of market.
• Awareness: Create awareness by 22 marketing campaigns throughout 2023 to win consumers’ hearts.
• Engage: Create a direct experience with consumers with a target of 10 million bottle giveaways and marketing communication campaigns through offline and online media.
• Convert: Plan for the pricing strategies and attractive sales promotions.

 Ms. Piengchit Sriprasart, Chief People & Culture and Corporate Affairs Officer at Suntory PepsiCo Beverage (Thailand) Co., Ltd., said, “At Suntory PepsiCo Thailand, we have implemented policies that put our employees first under our ‘Commitment to Growth’ together both the company and employees. We promoted trainings to allow employees to reach their full potential and develop necessary skills, enabling them to be engaged with the organization. All employees are treated fairly under the principles of diversity, equity, and inclusion. Our aim is to become a great company to work for and to attract more talents. Moreover, we continue giving back to society through several CSR activities, including the Helping Hands projects encouraging volunteerism among employees to help people in need as well as supported natural disaster victims. Importantly during the pandemic, we raised funds and supported medical equipment for hospitals and field hospitals as well as donated relief packs and our beverage products to seriously affected communities. We will continue to do our part to contribute to the society and environment in Thailand.”

 “In 2023, Suntory PepsiCo Thailand will focus on the value of GEMBA: Putting consumers, business partners, employees, and society at the core of what we do, YATTE MINAHARE: Acting with a pioneering spirit, taking challenges, and never giving up, and AGILE MINDSET: Adapting quickly to all changes and circumstances.      We will forge ahead with our “Must Win Battle” strategy to achieve our new vision of becoming “the Most Beloved Beverage Company in Thailand with True Gemba Centricity,” concluded Mr. Ashish Joshi.