Suntory PepsiCo Beverage (Thailand) Co., Ltd., a manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand, has partnered with Five Star,   a food franchise business under CPF Restaurant and Food Chain Co., Ltd., a subsidiary of Charoen Pokphand Foods PCL (CPF). This collaboration brings Suntory PepsiCo Thailand’s beloved beverage brands to over 5,000 franchise food outlets under the Five Star nationwide, including Five Star Chicken, Iron Pan, Hi Pork, Chao Sua Duck, and Hainanese Chicken Rice. The company is also gearing up to launch a special campaign “The Tasty Combo”, promising delicious pairings that customers can look forward soon.

Mr. Boonchai Asavalitiporm, Sales Director, Suntory PepsiCo Beverage (Thailand) Co., Ltd., stated,    “At Suntory PepsiCo Thailand, we are committed to building strong partnerships with businesses that align with our mission of delivering our beverages to consumers wherever and whenever they need them. Expanding collaboration with trusted brands in the food and beverage industry not only strengthens our market presence and brand awareness but also expands our reach to new customer segments. Our latest partnership with Five Star, a trusted food franchise in Thailand for decades, is a testament to this commitment. We aim to make Pepsi the preferred beverage choice for Five Star fans nationwide. Additionally, we introduce other products, like Sting and Lipton Za, to a broader customer group as we work towards our vision of becoming ‘the Most Beloved Beverage Company in Thailand with True Gemba Centricity”.

Mr. Sunthorn Jaksukan, President of CPF Restaurant and Food Chain Co., Ltd., said, “For over 40 years, Five Star has provided exceptional culinary experiences with delicious, high-quality foods. Currently, Five Star manages a diverse portfolio of food franchises, including Five Star Chicken, Iron Pan, Hi Pork, Chao Sua Duck, and Hainanese Chicken Rice. One of the core values we have consistently upheld in our business operations is offering consumers with high-quality, delicious food at affordable prices suited to the current economic landscape. Through our partnership with Suntory PepsiCo Thailand, we aim to enhance this commitment by pairing our dishes with refreshing beverages. This collaboration leverages the strengths and expertise of both companies, enabling us to expand our customer base, elevate our brands, and execute marketing strategies that effectively reach target customers across the nation”.

Suntory PepsiCo Thailand is committed to achieving mutual success with its business partners through the “Win With Customers” strategy. The company prioritizes strategic distribution across diverse platforms while working with leading partners and continuously expanding its network nationwide. This includes modern trade, traditional trade, eatery, and E-commerce channels, ensuring broader consumers access to its products. Five Star stands out as a crucial partner, bringing its strengths in business operations, diverse customer reach, and a strong brand presence, resonating with consumers by delivering exceptional value for money.