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Suntory PepsiCo Thailand Collaborates with Chester's to Delight Baby Monster Fans with Special Campaign

September 24, 2024

Suntory PepsiCo Beverage (Thailand) Co., Ltd., a manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand, has partnered with Chester's Food Co., Ltd., under Chester's brand, an international standard Thai fast food chain with over 35 years of service, to launch the special campaign. This collaboration offers delicious, refreshing, and fizzy experiences that will excite Chester's customers and fans of Baby Monster, the new K-POP sensation, as the newest ambassadors for Pepsi in the Asia-Pacific region. From September 5 to October 5, 2024, customers who spend 299 baht on food and Pepsi or Pepsi Zero Sugar drink in-store at all Chester's branch nationwide will receive a free Baby Monster photo card (valued at 89 baht), available in 7 designs (randomly distributed).

Suntory PepsiCo Thailand is committed to achieving mutual success alongside its business partners through the "Win With Customers" strategy, expanding its partner network nationwide. Over the past six years, the company has doubled its distribution channels, striving towards its vision to become "The Most Beloved Beverage Company in Thailand with True Gemba Centricity." Collaboration Marketing is a crucial part of this effort, which leverages shared strengths to expand the customer base through joint marketing activities with partners. Chester's, one of our key partners, excels in business and brand building, appealing to a wide range of consumers.

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