Pepsi® beverage by Suntory PepsiCo Beverage (Thailand) Company Limited, led by Mr. Anawat Sangkhasap Chief Marketing Officer and Ms. Laddawan Lertwasin, Senior Marketing Manager for Pepsi and Pepsi Zero Sugar, are turning up the heat this summer, continuing the winning streak of music marketing’s third year and reaffirming the brand's image as a cherished, vibrant choice among Thai youth with the buzzy summer campaign, “I HATE LOVE SUMMER WITH PEPSI.” This summer, Pepsi is setting the stage for the ultimate summer energy, bringing together the dynamic      T-POP idols in a sizzling battle: SUMMER LOVER featuring Victor from PROXIE and Jorin from 4EVE, against SUMMER HATER led by Porsche and Mabelz from PiXXiE in a battle for the ultimate summer anthem. Presenting the surprise track, "Love Heat", a special summer single that will turn the heat up and keep the fun burning bright all summer!

Ms. Laddawan Lertwasin, Senior Marketing Manager, Suntory PepsiCo Beverage (Thailand) Company Limited, said “In 2025, Pepsi is continuing its successful music marketing strategy for the third year, following an overwhelming response from consumers. This year, Pepsi is inviting Gen Z to dive into a world of excitement and fun with the summer campaign "I HATE LOVE SUMMER WITH PEPSI." Leading the charge are the hottest stars, including heartthrob boy bands Victor PROXIE and Porsche, along with the cool and fresh girl groups Jorin 4EVE and Mabelz PiXXiE. The fun kicks off with the release of the collaboration single “Love Heat”, which dropped on February 7. We are keeping the fun going for Pepsi and Pepsi Zero Sugar with comprehensive marketing activities across all platforms, including digital campaigns, online events, media coverage, in-store promotions, nationwide influencer partnerships, and more—promising endless excitement for fans throughout the summer. Stay tuned for all the zestful activities with Pepsi on Facebook: PepsiThai, throughout this summer.”

Battle against the heat, explode with fun, and kickstart the summer vibes with Pepsi and Pepsi Zero Sugar now! Get ready for exclusive, extreme activities with Viktor, Jorin, Porsche, and Mabelz, who will bring even more fun and excitement this summer. Stay tuned for more details on Facebook: PepsiThai LINE Official Account: @Pepsi Twitter: Pepsi-Cola and YouTube: Pepsi Thailand