Bangkok – Pepsi beverage by Suntory PepsiCo Beverage (Thailand) Company Limited kicks off the “Pepsi Go Out Fun Out” campaign to encourage next-generation people and Thai youth to go out with Pepsi and enjoy a fun life before year’s end. The grand campaign of the year was announced by Mr. Anawat Sangkhasap, Chief Marketing Officer, and Ms. Laddawan Lertwasin, Senior Marketing Manager, Suntory PepsiCo Beverage (Thailand), with an aim to inspire next generations people to celebrate every moment of happiness and go out to have joyous moments, laughter and smiles in every activity they are waiting for before the end of the year. This first of its kind campaign also highlights an amazing parade of Thailand’s famous influencers and key opinion leaders who are going to unleash their playful spirits and enjoy a non-stop dance with life at the heart of Siam Square. Popular teen idols, heartthrob singers and musical bands such as PROXIE, PRETZELLE and ATLAS also take part in the campaign to provide entertainment and bring happiness to every participant. Get ready to go out and enjoy life with your favorite Pepsi and Pepsi No Sugar under the “Pepsi Go Out Fun Out” campaign in Bangkok and other provinces across the country, starting in November.  

Mr. Anawat Sangkhasap, Chief Marketing Officer, Suntory PepsiCo Beverage (Thailand) Company Limited, said “As the COVID-19 situation in Thailand has considerably improved and 2023 New Year celebration will be the first time people to fully enjoy celebratory events, festivals and even concerts after many years. Therefore Pepsi would like to invite everyone to go out and enjoy fun lifestyles like dining traveling, and joining fun parties with friends again in order to enjoy life as much as you can as people are waiting for this moment to arrive. This year, Pepsi Thailand has continued to boost engagement with customers with lots of fun activities and events held under the concept tagline “Any Pepsi Same Great Taste”, aiming to assure customers that all Pepsi and Pepsi No Sugar variants have delicious, fizzy flavors that perfectly complement all moments of happiness. Moreover, the company announced the launch of the grand campaign before year’s end called “Pepsi Go Out Fun Out” with a goal to encourage people to go out with Pepsi and fully enjoy life. The campaign is set to get off the ground to deliver fizzy flavors and delicious taste of Pepsi along with a fascinating parade of influencers who are going to dance for life at Siam Square in order to bring joy and happiness to everyone. All fun activities will be prepared for all generations to enjoy throughout the campaign. The company leveraged the 360-degree integrated marketing strategy to enhance customer engagement through multiple media platforms, digital campaigns, on-ground activities, point-of-sale communications, the use of influencers and key opinion leaders, collaborating with partners to launch promotional campaigns as well as creating an impactful phenomenon by sponsoring high-profile events, concerts, major events and festivals in provinces and New Year countdown celebrations. The company has also continued to give away Pepsi No Sugar variants through 29 events for people across regions in Thailand to experience the iconic taste of sugar-free carbonated soft drink. The “Pepsi Go Out Fun Out” campaign is set to kick off to deliver Pepsi fizzy flavors in November. Interested people can stay in touch with all the latest updates and chances to win tickets for participating in fun activities hosted by Pepsi at Facebook PepsiThai.

Get ready for going out, enjoying fun activities, beating all challenges in order to have an ultimate moment of fun and happiness with all Pepsi flavor variants. For more information, visit Facebook: PepsiThai; LINE Official Account: @PepsiThai; Twitter: Pepsi-Cola; and Youtube: Pepsi Thailand.