Bangkok – Pepsi® beverage by Suntory PepsiCo Beverage (Thailand) Company Limited led by Mr. Anawat Sangkhasap, Chief Marketing Officer, and Ms. Laddawan Lertwasin, Senior Marketing Manager, announced plans to intensify music marketing strategy in preparation for the upcoming summer to reaffirm its commitment to becoming a top-of-mind brand among next-generation customers as well as reinforcing its “Pepsi Same Great Taste” campaign ever launched to promote lifestyle connection with iconic taste of Pepsi. Now, Pepsi is inviting Thai youths to enjoy fun lifestyles and live life to the fullest this summer with refreshing taste of Pepsi under the greatest summer campaign of the year “Pepsi Summer Press Play”. A host of exclusive activities for inspiring youths to enjoy life with friends are in place over the 4-month summer season. Pepsi also officially introduces the boy group “PROXIE” featuring six heartthrob singers as the presenter of the summer campaign. The boy group represents a quality of being cheerful, lively, and energetic to enjoy every moment in life with happiness and uplifting songs that can perfectly make summer activities more enjoyable. Get ready for fun and exciting activities provided by Pepsi and Pepsi No Sugar this summer both in Bangkok and upcountry provinces nationwide. “Pepsi Summer Press Play” starts to deliver endless summer happiness across the country in February 2023. 

 Mr. Anawat Sangkhasap, Chief Marketing Officer, Suntory PepsiCo Beverage (Thailand) Company Limited, said this year Pepsi Thailand will continue to deliver happiness to all Thai consumers through a variety of fun and exciting activities under the concept "Pepsi Same Great Taste," aiming to emphasize that the delicious and refreshing tastes of both Pepsi and Pepsi No Sugar flavor variants can harmoniously complement all your chosen lifestyle activities. To inspire and color up this summer season, we recently launched the fantastic "Pepsi Summer Press Play" campaign. We also chose

 T-Pop boy band "PROXIE" as the campaign's presenter to represent new generations while also delivering joyful moments with great tastes of Pepsi and Pepsi No Sugar variants through a variety of entertaining activities. This year, we will use multiple social media platforms as part of our marketing strategy to increase engagement with target customers, including the launch of digital campaigns, on-the-ground activities, point-of-sale marketing, influencers, concerts, and music events, and surprising activities with T-POP artists throughout the summer. We also introduced limited-edition packaging, which will be available in four design concepts starting in February. In addition, we continue to hold free sampling events with Pepsi No Sugar so that customers across the country can experience the refreshing taste. Visit Facebook PepsiThai to stay up to date on all the latest news and upcoming fun and surprising Pepsi activities.

 Get Ready to enjoy "Pepsi Summer Press Play" with friends this summer and start a more enjoyable summer lifestyle with Pepsi and Pepsi No Sugar. For more information, visit Facebook: PepsiThai LINE Official Account: @Pepsi Twitter: @Pepsi-Cola YouTube: Pepsi Thailand