PepsiCo's beverage has undergone a major transformation, globally ushering in a new era for Pepsi with the introduction of a new logo and visual identity for the first time in over 15 years. In Thailand, Pepsi® beverages by Suntory PepsiCo Beverage (Thailand) Company Limited, led by Mr. Anawat Sangkhasap, Chief Marketing Officer, and Ms. Laddawan Lertwasin, Senior Marketing Manager, presented the revitalized design that celebrates the thirst people have for what’s exciting and unexpected with the ‘Thirsty For More’ philosophy.

 To embark on this journey, Pepsi jumped on the K-Pop hype by naming Baby Monster as its Asia Pacific brand ambassador for Pepsi and Pepsi Zero Sugar. Baby Monster perpetuates a uniquely youthful attitude and zest for life that perfectly embodies the Pepsi brand. The groups story of grit, tenacity, and commitment to exploring and pushing boundaries to realize their dream is exactly the admirable traits that can resonate with the younger generation and perfectly encapsulate what the new Pepsi era is all about.

 Mr. Anawat Sangkhasap, Chief Marketing Officer of Suntory PepsiCo Beverage (Thailand) Limited, said, "This year, Pepsi is committed to redefining coolness, staying fresh, and reaffirming our position as the Iconic Brand of the New Era through the unveiling of our new visual identity. This involves modernizing the beloved logo from the 1990s, which holds sentimental value for us, injecting it with a cooler, trendier, and more playful essence. The redesign unifies our name with the Pepsi globe in a vibrant way to fit into a variety of settings and emphasize the distinctive Pepsi branding. The signature “pulse” depicts energy and outward movement, and the patterns evoke the “Ripple, Pop and Fizz” of Pepsi with movement. We now have a logo that can live and breathe in the digital world – across social, the metaverse, streaming and other emerging media platforms. Over the last century, the blue, red and white Pepsi color palette has remained mostly unchanged. We wanted to maintain that legacy look but bring a contemporary edge. The new electric blue and black palette creates contrast, vibrancy, and a contemporary edge uniting Pepsi blue with the black that has always signified Pepsi Zero Sugar. This direction aligns with our commitment to highlight Pepsi Zero Sugar's superiority while transitioning the packaging from vibrant blue hues to deeper shades of blue, already available in Thailand since February."

 Pepsi's latest transformation transcends a traditional approach to raising awareness typical of other brands by offering fans an entirely immersive experience. Prepare to be amazed at the PEPSI: INTO THE NEW ERA exhibition, where you'll step into Pepsi's innovative and playful world encapsulated within an immersive globe. This cutting-edge digital art format delivers an unprecedented level of immersion with 360-degree visual and auditory interactions enabling you to fully unleash your inner coolness. Attendees are promised exclusive content featuring the freshest Pepsi ambassadors. Brace yourself to plunge into a realm of coolness embracing the Thirsty For More Concept like never before. Join us on February 24, 2024, at the front plaza of Central World shopping center, and immerse yourself in the experience from February 25 to March 3, 2024.

Don't miss out on catching the full version of the TV Commercial featuring Baby Monster today! For further details and updates on upcoming activities, follow us on Facebook: PepsiThai, LINE Official Account: @Pepsi, Twitter: Pepsi-Cola, and YouTube: Pepsi Thailand.