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New! The ready-to-drink "BOSS Coffee" brand from Japan. One of the first brands in Thailand using flash brew technique to unlock rich aroma flavor!

November 08, 2021

Suntory PepsiCo Beverage (Thailand), the manufacturer and distributor of products under Suntory and PepsiCo brands in Thailand, is Introducing BOSS Coffee – the No. 1 best selling ready to drink coffee brand in Japan* to deliver a new experience of ready-to-drink coffee especially made for Thai who love coffee. The products are made from quality Arabica coffee beans that comply with the standard of Suntory, Japan. The production process uses Flash Brew technique – brewed hot to extract the coffee goodness and chilled fast to lock the aroma and quality. BOSS Coffee is one of the first brands in Thailand to use this technique resulting in a flavor profile that is aromatic, smooth, and well-rounded with no bitter taste loved by specialty coffee drinkers.

BOSS Coffee comes with 3 flavors to meet every lifestyle of the Thai coffee drinkers: BOSS Coffee No Sugar for those seeking to enjoy the taste of Arabica coffee without sugar, BOSS Coffee Mildly Sweet as a healthy alternative for those who are health conscious and appreciate a taste of coffee with just the light amount of sweetness, and BOSS Coffee Latte, a combination of the taste of milk giving it a smooth, well-rounded, and easy to drink taste as your best friend who is always beside you.

Let’s enjoy the taste of BOSS Coffee, which are available now in PET bottles of 250 ml at 35 baht in retail stores, convenience stores, supermarkets, and leading malls nationwide.

*Source: Intage SRI+, Retail Point of Sales data based on Ready to drink Coffee Category, Total Japan, volume and value sales of Super Markets, Convenience stores, Drug stores channel, period from Jan 2020 to Dec 2020.

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