Gatorade, the global sports beverage by Suntory PepsiCo Beverage (Thailand) Company Limited, reaffirms its commitment to being an integral part of Thailand's sports and active lifestyle community with the launch of “Gatorade BKK Run 2026,” marking the brand's running event debut in Thailand. Designed as a year-end celebration, the event invites runners to honor every milestone achieved throughout 2026 while fueling the passion and inspiration to push beyond their limits and chase new goals in 2027. Held under the theme  “Every Step For The Next.” the race will transform the dawn of 27 December 2026 into an extraordinary running experience along a brand-new route in the Rama III district. Participants will take in sweeping views of the Chao Phraya River's iconic bend and Bangkok's skyline, framed by the city's three landmark bridges, Krungthep Bridge, Rama IX Bridge, and Bhumibol Bridge—giving runners the chance to create lasting memories before welcoming the new year.

Gatorade BKK Run 2026 marks the brand's first running event in Thailand, with the aim of delivering an experience that resonates with today's active lifestyles through the power of running, while creating a platform for runners to exchange perspectives and inspire one another. The initiative also aligns with the continued growth of the fitness trend in Thailand, where running remains the country's most popular fitness activity.^[1] Thai runners spend an average of 46.7 minutes per run, ranking fifth in the Asia-Pacific region and 29th globally.^[2] This highlights how running has become an integral part of health-conscious living and a balanced lifestyle among people in Thailand.

The Gatorade BKK Run 2026 will take place on Sunday, 27 December 2026, along Rama III Road, inviting runners to bring the year to a close in a race that goes beyond speed at the finish line, challenging their determination and mental strength in pursuit of personal goals. The event features two race categories: a 10-kilometer mini marathon and a 21-kilometer half marathon, offering participants a unique running experience along a newly designed route by the Chao Phraya River, one of the event's key highlights.

In addition, to create an experience that goes beyond competition, Gatorade will feature special activities designed to encourage runners to celebrate every achievement throughout their running journey. These include a Top 100 Performance ranking for the 21-kilometer race, divided into male and female categories, recognizing outstanding performances in the competition. The event will also feature Year Run Wrapped, offering runners an opportunity to reflect on their achievements and capture their running journey throughout 2026.

Whether you're a first-time runner chasing your very first finish line or a runner aiming to beat your personal best once again, Gatorade invites everyone to celebrate every achievement throughout 2026 and step into new goals together in this year-end running journey. Registration opened on 29 June 2026. For more details, follow     Gatorade Thailand on Facebook: Gatorade Thailand , Instagram: gatoradethailand , YouTube: Gatorade Thailand and TikTok: Gatorade Thailand

References:

• [1] Garmin (2025): 2025 Garmin Connect data report
• [2] Garmin (2026): การ์มิน เผยรายงาน “Global Running and Cycling Data” รับวันวิ่งโลกและวันจักรยานโลก