Ready-to-drink tea, TEAPLUS by Suntory PepsiCo Beverage (Thailand) Company Limited makes a move into the ready-to-drink fruit tea market. TEAPLUS has been rebranded into “Japanese Style Oolong Tea” in the beginning of 2026 to build brand’s great taste perception, which consumers responded positively to TEAPLUS’s improved taste and Japanese oolong expertise.^[1]. Now riding the momentum of the fruit tea trend together with continuing in building brand’s perception towards “Great Taste”, TEAPLUS introduces two new flavors: “TEAPLUS Oolong Fuji Apple,” offering a smooth and well-balanced taste blended with real apple juice, and “TEAPLUS Oolong Lychee Osmanthus,” a refreshing blend of sweet and subtly tangy flavors developed in collaboration with the 7-Eleven team. Under the concept “Real Fruit Tea, Juicy, Japanese Style” TEAPLUS elevates the enjoyment of Japanese café-style fruit tea into a ready-to-drink experience, bringing refreshing deliciousness to every moment.

The launch marks another important milestone in TEAPLUS’s portfolio expansion strategy, broadening its product offerings and creating opportunities to reach new consumer segments, particularly younger consumers seeking beverages that deliver great taste, refreshing enjoyment and the authentic taste of tea. The strategic move also aligns with the continued growth of Thailand’s tea market, which is expected to expand at an average annual rate of 2.2% through 2029.^[2]

Mr. Junichiro Takata, Marketing Director of Suntory Products at Suntory PepsiCo Beverage (Thailand) Company Limited, said, “The launch of two new TEAPLUS Oolong Fruit Tea flavors marks another important step in establishing TEAPLUS’s presence in the fruit tea segment, responding to the needs of today’s consumers seeking ‘Natural-Taste Fruit Tea’ that brings together the authentic taste of tea with the refreshing flavor of fruit, while offering an experience reminiscent of enjoying fresh fruit tea at a café.^[3]  TEAPLUS is building on its expertise in Japanese-style oolong tea through Product Innovation to create differentiation in the fruit tea segment, alongside creating brand experience that connects with consumers through both emotional and cultural relevance, strengthening brand salience and fostering deeper brand connection and recognition.”

Under the concept “Real Fruit Tea, Juicy, Japanese Style,” TEAPLUS leverages Suntory Japan’s expertise in oolong tea to create a new ready-to-drink fruit tea experience. Carefully selected premium-grade oolong tea leaves are blended with real fruit juice to deliver a smooth and refreshing taste with two new flavors: “TEAPLUS Oolong Fuji Apple,” blending real apple juice with the richness of oolong tea for a perfectly balanced, sweet, fragrant, smooth, and refreshing taste; and “TEAPLUS Oolong Lychee Osmanthus,” developed in collaboration with the 7-Eleven team, combining real lychee juice with the delicate floral aroma of osmanthus to create a perfectly balanced sweet-and-tangy taste that complements the oolong tea.

Experience the deliciousness of Japanese café-style fruit tea with both new TEAPLUS Oolong Fruit Tea flavors, available now in 500 ml bottles at 7-Eleven, leading retailers and general trade outlets, supermarkets, and hypermarkets nationwide, priced at THB 25 per bottle. For more news and updates on upcoming activities, please visit Facebook: TEA+ Thailand, Instagram: teaplusth, TikTok: teaplus.th, X: TEAPLUSTHAILAND and YouTube: TEA Plus Thailand

References:

• [1] Suntory RTD Tea Thailand (2026): Brand Health Tracking
• [2] Ministry of Commerce (2025): Riding the Global Tea Trend to Take Thai Tea Products International
• [3] Suntory RTD Tea Thailand (2025): RTD Tea Thailand Category Landscape Research