Sting Energy Drink by Suntory PepsiCo Beverage (Thailand) Company Limited, the manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand, is driving excitement through a   global partnership as the Official Energy Drink of Formula 1^®. This partnership aims to elevate the brand experience, strengthen Sting’s modern and aspirational positioning, and deepen its connection with the younger generation while bringing the excitement and adrenaline of world-class racing closer to Thai consumers than ever before.

This partnership reflects the shared DNA of both brands, driven by focus, precision in decision-making, and composure under high pressure. These qualities are essential to success in Formula 1^® and resonate strongly with today’s younger generation, who navigate diverse challenges in both their professional and personal pursuits. Sting is therefore positioned as a partner to empower consumers to unlock their full potential and stay energized to perform at their best in every situation.

To reinforce this connection and provide Thai consumers the chance to experince a world-class event up-close, Sting is launching an exclusive campaign available only at 7-Eleven stores nationwide. Participants will have the chance to win a once-in-a-lifetime trip to attend the FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX 2026 in Singapore and experience the race trackside, bringing the world of Formula 1^® closer to Thai consumers.

While Formula 1^® is a world-class arena for elite drivers competing at the highest level, the “Real-Life Circuit” of today’s younger generation is equally filled with diverse challenges—whether it’s managing fast-paced workloads, maintaining deep focus on complex tasks, or driving creative work that requires continuous thinking and energy. Just as Formula 1^® drivers must deliver precision in every split-second on the track, Sting is committed to inspiring and energizing consumers, delivering the concept of unlocking potential from the racetrack into everyday life.

The exclusive lucky draw campaign is available only to 7-Eleven customers from 24 June - 31 July 2026. A total of six prizes (two winners per prize) will be awarded, each worth over THB 100,000, with a total prize value exceeding THB 600,000. Each prize package includes two tickets to a Formula 1^® race, round-trip airfare between Bangkok and Singapore, and four nights of accommodation, offering Thai Formula 1^® fans a once-in-a-lifetime opportunity to experience the thrill of world-class motorsport up close.

Participation is simple: purchase any Sting Energy Drink product at 7-Eleven stores nationwide. Every bottle purchased earns one entry into the lucky draw. Submit your receipt via LINE @pepsipromotion for a chance to be one of the lucky winners to experience Formula 1^® firsthand. For terms and conditions, please visit LINE @pepsipromotion.

Sting is also gearing up for more exciting energy-boosting activities that will continue to bring the world of speed closer to the everyday lives of Thai consumers. Stay tuned for the latest updates and upcoming activities on Facebook:Sting Thailand