Pepsi® beverage by Suntory PepsiCo Beverage (Thailand) Company continues to drive excitement in the beverage market with the launch of the world’s first-ever “Pepsi Treats Dubai Chocolate” Zero Sugar, building on the success of the “Pepsi Treats” portfolio. Inspired by globally trending desserts, Pepsi Treats combines Pepsi’s signature fizz with smooth, indulgent sweetness to create a uniquely delightful soft drink experience. Under the campaign concept, “Don’t Forget Your Afternoon Treats,” the brand invites consumers to take a break from the hustle and bustle of their day and reward themselves with small moments of happiness and refreshment through marketing experiences that foster a closer connection between the brand and the lifestyles of today’s consumers.

Inspired by the Dubai Chocolate phenomenon, one of the world’s most popular dessert trends, Pepsi Treats Dubai Chocolate (Zero Sugar) captures the indulgent aroma of chocolate and pistachio, blended with cola and Pepsi’s signature fizz in a zero-sugar formula. The result is a fun and unexpected taste experience that caters to modern consumers seeking a balance between enjoyment and health-conscious choices. The launch also reinforces the brand’s commitment to unlocking new enjoyment experiences through a wider variety of beverage choices.

The launch of this new product reflects Suntory PepsiCo Thailand’s vision and portfolio expansion strategy, which focuses on driving growth through the development and introduction of beverage innovations that cater to the lifestyles and evolving insights of today’s consumers. In particular, it targets Gen Z consumers who live amid fast-paced routines and high-pressure environments, seeking “Small Wins” or small moments of joy as a pick-me-up or a way to reward themselves during breaks or after tiring days. The brand further builds on the “Treatonomics” concept, transforming it into a drinking experience that delivers small moments of happiness through a smooth, dessert-inspired beverage influenced by globally popular desserts. This turns everyday ordinary moments into accessible daily happiness, while reinforcing Pepsi’s role as a brand that continuously brings excitement, novelty, and experiences connected to the lifestyles of the new generation.

Mr. Yutana Jitcharoongphorn, Senior Vice President of Marketing at Suntory PepsiCo Beverage (Thailand) Company Limited, shared, “Consumers are seeking new experiences that create uplifting moments throughout the day, especially new generation lifestyles filled with activities. We therefore leverage consumer insights to develop products and create new experiences that genuinely connect with consumers’ lifestyles and emotions. Following the positive response to ‘Pepsi Treats Strawberry ‘N’ Cream Zero Sugar’, we have further built on this success with the launch of ‘Pepsi Treats Dubai Chocolate Zero Sugar’, marking a world-first launch in Thailand. This aims to bring vibrancy and a new dimension to the Thai beverage market, while reinforcing Pepsi’s positioning as a bold brand that continuously creates novelty and experiences that align with the lifestyles of Gen Z.”

Suntory PepsiCo Thailand continues to advance its experience-led marketing strategy by creating real-world brand experiences that connect the brand with the lifestyles of modern consumers, particularly Gen Z, through creative mascot marketing. This is brought to life through the launch of larger-than-life Strawberry ‘N’ Cream and Dubai Chocolate mascots in the form of a balloon PR stunt, which has become a new city landmark in the heart of Bangkok, inviting consumers to take photos, share fun moments, and experience the charm of Pepsi Treats’ friendly characters. The brand also rolls out the “Don’t Forget Your Afternoon Treats” campaign, bringing the Strawberry ‘N’ Cream mascot and its new companion, Dubai Chocolate, on a journey of surprise appearances across lifestyle districts and key landmarks in Bangkok throughout June. The campaign aims to generate buzz across both online and offline platforms, while inviting consumers to discover the newest Pepsi Treats flavor and turn everyday breaks into “Afternoon Treat Moments”—moments of self-reward that are fun, refreshing, and enjoyable every afternoon.

Pepsi Treats Dubai Chocolate Zero Sugar is now available at convenience stores, retail shops, supermarkets, and leading department stores nationwide. For more details, follow Facebook: PepsiThai, LINE Official Account: @Pepsi, Twitter: Pepsi-Cola, and YouTube: Pepsi Thailand.

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