Bangkok, June 10, 2025 - Suntory PepsiCo Beverage (Thailand) Co., Ltd., a manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand, has partnered with HOT STAR XXL Fried Chicken from Taiwan, operated by HOT STAR Chicken (Thailand) Co., Ltd. to celebrate the return of HOT STAR in Thailand with special promotion titled “Just Drop By and Enjoy the Fizz.” For walk-in customers, simply check-in and leave a 5-star review on Google Maps, then click like the Facebook and Instagram pages "HOT STAR Giant Fried Chicken Thailand" to choose and receive a 16 oz drink: Pepsi, Pepsi Zero Sugar, 7Up No Sugar, Lipton Ice Tea, Mirinda Orange Flavor, or Mirinda Strawberry Flavor for free! From June 1-30, 2025, at HOT STAR Siam Square Soi 10 branch.
Dr. Sirorat Intarapanya, Chief Executive Officer, HOT STAR Chicken (Thailand) Co., Ltd., said, "With
HOT STAR's return, we're excited to reintroduce our beloved signature menu —the 'Giant Fried Chicken'—a favorite among many, especially Gen Z content lovers. At an impressive 30 centimeters, it offers a crispy exterior and a tender interior, with bold and distinctive flavor from our brand's special Chinese herb marinade. Starting from just 39-79 baht, we're launching our first branch in the heart of Siam Square to target student and university customers. To complete the perfect fried chicken experience, we believe nothing pairs better than an iced, refreshing, fizzy drink. That's why we're delighted to partner with Suntory PepsiCo Thailand, which shares the same target customer, to move forward together as business partners."
Mr. Boonchai Asavalitiporm, Sales Director, Suntory PepsiCo Beverage (Thailand) Co., Ltd., said, "Suntory PepsiCo Thailand would like to thank 'HOT STAR' for trusting in our beverage products. Throughout the years, we are committed to expanding our collaboration with trusted brands in the food and beverage industry, not only to strengthen our market presence and brand awareness but also to broaden our reach to new customer segments. Partnering with 'HOT STAR' marks another significant milestone in expanding our reach, particularly among Gen Z, one of our key target customers. Starting with the special promotion 'Just Drop By and Enjoy the Fizz,' allowing customers to engage with the brand and enjoy the crispy delight of giant fried chicken paired with the delicious, fizzy, and refreshing beverage from Suntory PepsiCo Thailand."
Suntory PepsiCo Thailand is committed to achieving mutual success with its business partners through the “Win with Customers” strategy, focusing on collaborative marketing efforts with leading brands to deliver our beverages to consumers wherever and whenever they need them.
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