Suntory PepsiCo Beverage (Thailand) Company Limited, a manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand, invited everyone to dive into the year-end excitement and unleash their festive energy with a full burst of refreshing boldness at "Pepsi Presents Big Mountain Music Festival 15,” Thailand’s biggest music festival, held under the vibrant theme “Mun Mongkol Mak.” The festival infused uplifting vibes and delivered unforgettable memories for festivalgoers as they celebrated the festival’s auspicious spirit throughout the event. Marking 15 sparkling years, Big Mountain Music Festival elevated the excitement to the new heights as Suntory PepsiCo Thailand supercharged the experience by bringing together three of its fan-favorite beverage brands for unstoppable refreshment and non-stop fun: Pepsi® encouraged Gen Z to unleash their fizz energy in every moment, Mirinda brightened the festival atmosphere with Korean-inspired flair, and Sting Energy Drink powered every beat to keep the buzz alive. Festivalgoers had the chance to explore the “Pepsi MITRCHUANKIN” zone, featuring standout eateries and must-try dishes that delighted food lovers throughout the festival. Every experience was designed to deliver an immersive journey of fun, flavor, and pure enjoyment at The Ocean Khao Yai in Nakhon Ratchasima on 6–7 December 2025.Suntory PepsiCo Beverage (Thailand) Company Limited, a manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand, invited everyone to dive into the year-end excitement and unleash their festive energy with a full burst of refreshing boldness at  “Pepsi Presents Big Mountain Music Festival 15,” Thailand’s biggest music festival, held under the vibrant theme “Mun Mongkol Mak.”  The festival infused uplifting vibes and delivered unforgettable memories for festivalgoers as they celebrated the festival’s auspicious spirit throughout the event. Marking 15 sparkling years, Big Mountain Music Festival elevated the excitement to the new heights as Suntory PepsiCo Thailand supercharged the experience by bringing together three of its fan-favorite beverage brands for unstoppable refreshment and non-stop fun: Pepsi® encouraged Gen Z to unleash their fizz energy in every moment, Mirinda brightened the festival atmosphere with Korean-inspired flair, and Sting Energy Drink powered every beat to keep the buzz alive. Festivalgoers had the chance to explore the “Pepsi MITRCHUANKIN” zone, featuring standout eateries and must-try dishes that delighted food lovers throughout the festival. Every experience was designed to deliver an immersive journey of fun, flavor, and pure enjoyment at The Ocean Khao Yai in Nakhon Ratchasima on 6–7 December 2025.

Mr. Yutana Jitcharoongphorn, Senior Vice President of Marketing at Suntory PepsiCo Beverage (Thailand) Company Limited, stated, “As an official sponsor of the ‘Pepsi Presents Big Mountain Music Festival 15,’ we were delighted to deliver an exhilarating festival experience through Thailand’s most spectacular and eagerly awaited music festival of the year. This partnership reinforces our leadership in music marketing while enabling us to create vibrant and refreshing brand experiences that engage consumers through new products and marketing activities that bring each brand’s identity to life. This year, we designed experiences that resonate with the next generation, capturing fun, excitement and positive energy in line with the festival’s theme. The festival experience was elevated across all touchpoints through a comprehensive Brand Experience Ecosystem that seamlessly integrated music, food, beverages, and interactive activities into today’s consumer lifestyle. We also remain committed to supporting Thai artists and the local music industry, contributing to the sustainable growth of Thailand’s music ecosystem.”

The Pepsi Presents Big Mountain Music Festival 15 brought the year to a magnificent finale, featuring 14 dynamic stages and an exhilarating lineup of the nation’s hottest artists across a vibrant spectrum of musical genres, including Pop, Rock, Indie, Puea Chiwit, Mor Lam, and Luk Thung, over two action-packed days. The festival experience was further amplified by engaging activities from Pepsi®, Mirinda, and Sting Energy Drink, vibrantly set up across four main zones as follows:

• Pepsi® “Thirsty For More” Zone

Pepsi® transformed its landmark zone into the ultimate playground of fizz, inviting festivalgoers to immerse themselves in fun and dive into an unforgettable experience. Here, they could unleash their energy, savor the fizzy, refreshing sensations, and embrace their individuality—all in one vibrant zone. Highlights included the Pepsi Mixology Bar, Pepsi Fizzy Snap, and Pepsi Fizzy Shout Out, set against the spectacular Ferris Wheel Stage and Ferris Hell Stage, the festival’s iconic main stages. The “Pepsi® Mixology Bar” quickly became one of the festival’s hottest check-in spots, featuring two refreshing mixology creations: Pepsi® Blueberry Crush, which perfectly blended the sweet aroma of blueberries with a cool minty twist, and Pepsi® Clear Rush, which fused the zesty freshness of orange and lemon into the crisp, fizzy delight of Pepsi® Clear, packed with full bold cola flavor. The excitement ramped up with an exclusive festival promotion, where picking up a limited-edition festival bucket came with a Pepsi® Fizzy Sticker to keep the fun alive at the Pepsi® Fizzy Snap zone, a vibrant photo playground that let festivalgoers unleash their creativity and broadcast festival moments in real time on a giant LED screen, leveling up the fun and bringing a unique festival vibe to life. The experience wrapped up with Pepsi® Fizzy Shout Out, letting everyone send their boldest messages to the giant screen and instantly share fun moments with their crew, turning up the fizz, freshness, and full-on Pepsi® vibes to the max! 

• Pepsi MITRCHUANKIN Zone

The “Pepsi MITRCHUANKIN” zone invited festivalgoers to indulge in a feast of flavors with 10 handpicked standout eateries, each serving must-try signature dishes guaranteed to satisfy every craving. From the zesty papaya salad at Rad Saep Nua Banterngsilp (Je Tok Tak), Boon Lert egg noodles with wonton and grilled soy sauce pork, Naiuan Yen Ta Fo Ba-teng, traditional Kiam Ee from Je Chung, mixed roasted duck and crispy pork from Krua Bunnak, water mimosa noodles from Chor Leng, Among Mala, delicious pasta from PASTA AMA, to 71 Mookata and Soei Restaurant, there was a flavor for every craving. Festivalgoers could savor every bite while soaking up the festival’s buzzing, refreshingly fun vibes—where bold flavors perfectly complemented the Pepsi® experience. 

• Sting Energy Drink Zone

Sting Energy Drink returned to amp up the Big Mountain Music Festival with its newest launch, Sting Energy Drink Original Boost in a striking gold bottle, delivering the classic energy drink flavor with an extra fizzy, refreshing kick that kept festivalgoers energized and ready to rock. The energy surged at the Sting Slushy Bar, where festivalgoers experienced both Sting flavors in exclusive icy slushies crafted specially for the Big Mountain Music Festival. The momentum continued with high-adrenaline attractions, including the iconic Tagada ride and the strength-test hammer game, offering chances to win exciting prizes. Every moment was elevated by an electrifying boost, making the entire experience more refreshing and high-energy than ever.

• Mirinda Zone

The Mirinda Zone brought the vibrant charm of a Korean nightlife concept to the festival, immersing festivalgoers in a bright and colorful atmosphere reminiscent of a night out in South Korea. The highlight was the new Mirinda Strawberry Korean Style, bursting with sweet, refreshing flavor in every sip. The area stayed lively with the Mirinda Bar, serving refreshing mixology drinks, along with two irresistible bingsu flavors—Strawberry Korean Style and Blueberry Saeb Som—perfectly blending sweet, tangy, and fizzy notes with blueberry and orange aromas. Festivalgoers enjoyed special K-Pop dance performances and interactive games with chances to win exciting prizes, all within a fun, upbeat Korean-inspired ambiance that kept every moment bright, refreshing, and full of joy.