OUR VISION

SPBT is operated with a vision of GROWING FOR GOOD. This means we will continue to grow our business sustainably while protecting our environment and playing our part in our community. In doing so, we will focus on five key strategies.

Strengthen
Core

Strengthen cola repertoire through sustained brand investment

Complimentary
Portfolio

Healthier innovations in flavors and other categories

Win with
Customers

Advantaged Go to Market (GTM) to expand reach in Traditional Trade (TT) and best in class Modern Trade (MT) service

Insulate
Long Term

Increase OEE year on year; reduce calorie & water footprint (Mizu To Ikiru)

Develop
Organization

Build corporate brand and right organization culture

OUR MISSION