SPBT is operated with a vision of GROWING FOR GOOD. This means we will continue to grow our business sustainably while protecting our environment and playing our part in our community. In doing so, we will focus on five key strategies.
Strengthen cola repertoire through sustained brand investment
Healthier innovations in flavors and other categories
Advantaged Go to Market (GTM) to expand reach in Traditional Trade (TT) and best in class Modern Trade (MT) service
Increase OEE year on year; reduce calorie & water footprint (Mizu To Ikiru)
Build corporate brand and right organization culture