Chiang Mai – Suntory PepsiCo Beverage (Thailand) Company Limited or SPBT, producer and distributor of Suntory and PepsiCo’s beverages brands, continues its corporate philosophy of 'Living with Water' or ‘Mizu To Ikiru’ by joining hands together with Raks Thai Foundation in organizing the ‘Living with Water’ project, which brought 56 volunteer employees to help conserve water resources and environment and rehabilitate the watershed forests in sustainable manner by building check dams, planting vetiver grass, planting trees and seedling in encroached and degraded forests in Mae Suek watershed areas at Baan Huay Pak Kood, Mae Chaem District, Chiang Mai Province. The activity is aimed at elevating the quality of life for people in the society, and creating employee awareness in protecting the environment
Mr. Omer Malik, Chief Executive Officer of Suntory PepsiCo Beverage (Thailand) Company Limited, said that, “This activity reinforces the concept of 'Living with Water' or Mizu To Ikiru, which is the corporate philosophy of SPBT since water is the core of our business and a valuable resources supporting people’s lives. The activity is part of the joint project under the collaboration of “Suntory PepsiCo Beverage (Thailand) Company Limited” and “Raks Thai Foundation”. The cooperation will help rehabilitate and preserve Thailand’s forest in a sustainable manner, educate local teachers on water conservation, raise Thai children awareness on the importance of water resources. The two key initiatives are the Watershed Conservation Project in Mae Suek Watershed Area, Mae Chaem District, Chiang Mai Province,
and the Water Education (Mizuiku) Project for school children in Rayong and Saraburi Provinces. The main activities under this cooperation will include:
a. Train the Trainers program for 90 local teachers in 35 schools on water conservation, which can be shared to students and people in their community in Rayong, Saraburi and Chiang Mai Provinces
b. Youth Camps and Water Detective activity to raise children awareness on the importance of water resources in Rayong, Saraburi and Chiang Mai
c. Produce teaching materials for local teachers on water conservation, which can be used in their schools in Rayong, Saraburi and Chiang Mae Provinces
d. Reforestation of 500 rai, vetiver grass planting in the 20-kilometers vicinity of risk area to reduce land erosion, firebreaks and build 200 check dams in the watershed forest area of the Mae Suk River, Mae Chaem District, Chiang Mai Province.
e. Providing community water supply systems and water filters system for 4 communities (Baan Na Klang, Baan Mae Satob, Baan Mae Yod and Baan Huai Bong) in Mae Suk Sub-District, Mae Chaem District, Chiang Mai Province, to leverage the quality of life for the communities in terms of access to clean water.” Omer added.
Junji Miyawaki, Executive Vice President and Head of Corporate Function, Suntory Beverage and Food Asia said that, “As for Suntory, we have demonstrated the core value which is "giving back to society" since its establishment. In Japan, Suntory has been carrying out various activities about water, which is indispensable for our products. In addition, we have set up our corporate philosophy called " Mizu To Ikiru" or so called "Living with Water". And today, I am delighted to see this concept is being applied by SPBT in Thailand. I hope this activity and other future activities will help conserve water and environment sustainably for Thai people."
Dr. Phornchai Sripraphai, Board Member of Raks Thai Foundation said that, “It is the great joy of Raks Thai Foundation to collaborate with Suntory PepsiCo Beverage (Thailand) Company Limited as we aim at building a strong community with good quality of life, equal right and self-determination as well as generating sustainable development. Development of water resource and environmental conservation are also part of the Foundation’s main missions. This collaboration is in line with the Foundation’s commitment and leads to the signing of the Memorandum of Understanding (MOU) to run the joint projects under SPBT’s concept ‘Living with Water’ which consists of 2 key initiatives: the “Watershed Conservation Projects in Mae Suek Watershed areas, Mae Chaem District, Chiang Mai Province” – this activity is in accordance with His Majesty the Late King Bhumibol Adulyadej’s initiative in regards to water, soil and forest conservation, of which requires collaborative efforts from all concerned parties in a sustainable manner, and the “Water Education (Mizuiku) Projects for school children” to raise children awareness on the importance of water resources.”
Whereas Mr. Boonlue Thammataranurak, Mae Chaem Chief District Officer, Chiang Mai Province commented that, “The Watershed Conservation project in Mae Suek watershed areas, Mae Chaem District, Chiang Mai Province is truly the clear testament of the joint efforts between people in the community and SPBT's volunteer employees. The company not only provides budget in support of the initiative through the activities of check dam construction, planting of vetiver grass, reforestation and rehabilitation the watershed forest areas, and providing community water supply system and water filter system in 4 model communities that nourishes and brings back balance to the ecosystem along with providing benefits to 1,959 residents or 447 households in Baan Na Klang, Baan Mae Satob, Baan Mae Yod and Baan Huai Bong, but the company also provides knowledge and raise awareness on water conservation to young generation.”