Suntory PepsiCo Beverage (Thailand) Company Limited, a manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand, has appointed Mr. Yutana Jitcharoongphorn as Senior Vice President, Marketing (Chief Marketing Officer), effective July 1, 2025.

In his new role, Mr. Yutana will spearhead the strategic direction and execution of marketing initiatives across Suntory PepsiCo Thailand’s dynamic beverage portfolio—spanning iconic brands like Pepsi, Mirinda, 7Up, Sting, Gatorade, Lipton, TEA+, BOSS Coffee, and Aquafina. He will focus on unlocking brand potential through consumer-led innovation, agile marketing, and bold storytelling that connects with evolving tastes and lifestyles. Anchored in a strong commitment to growth and purpose, Mr. Yutana will lead integrated campaigns that deepen consumer love, expand market share, and reinforce Suntory PepsiCo Thailand’s brands as the most preferred beverage choice in Thailand. His appointment reflects the company’s ambition to lead with brands that are not only bold and refreshing but also aligned with healthier choices and positive impact.

Mr. Yutana Jitcharoongphorn, Senior Vice President of Marketing at Suntory PepsiCo Beverage (Thailand) Company Limited, shared, “I’m thrilled to join Suntory PepsiCo Thailand at such an exciting time. The company’s core value, ‘Growing for Good’ resonates deeply with me—combining purpose, innovation, and performance in a truly unique culture. With a portfolio of iconic brands and a strong foundation of creativity, we’re perfectly positioned to lead a fast-moving, competitive market.  As Thai consumers increasingly seek value, healthier options, and sustainability, I look forward to accelerating our marketing transformation—grounded in agile, insight-driven strategies that inspire and connect. I’m passionate about working closely with cross-functional teams to unlock new growth, deepen consumer trust, and shape a future where great taste and positive impact go hand in hand.”

Mr. Yutana brings more than two decades of rich experience in the global FMCG and retail landscape, with a strong track record in brand building, innovation, category expansion, and digital transformation across Southeast Asia. Prior to joining Suntory PepsiCo Thailand, he served as Regional Marketing Director (Energy Drinks Category) for Asia Business Unit and Marketing Director for Myanmar, Laos, and Cambodia at PepsiCo, where he successfully led brand and portfolio reinvention efforts in fast-growing emerging markets.  His career spans leading companies such as Central Group, Tesco, Johnson & Johnson, and Danone—where he held key commercial and marketing leadership roles that consistently delivered business impact. Mr. Yutana holds a Master of Science in Marketing from the University of Bath in the UK, and a Bachelor of Science in Business, majoring in Marketing, from Indiana University Bloomington in the U.S.

With deep regional expertise and a strong track record in driving brand and business growth, Mr. Yutana is poised to play a pivotal role in accelerating Suntory PepsiCo Thailand’s performance and strengthening its position as a market leader. His leadership will champion a bold, consumer-first approach—putting people at the heart of every decision—while advancing the company’s commitment to sustainability, social impact, and responsible growth. Under his guidance, the company will continue to move closer to its vision of becoming “The Most Beloved Beverage Company in Thailand with True Gemba Centricity.”