Bangkok – Gatorade, the sports beverage by Suntory PepsiCo Beverage (Thailand) Company Limited, continues to reinforce its position as a sports-focused beverage brand that deeply understands the evolving needs of modern consumers with the launch of “Gatorade Zero Sugar Orange Citrus.” The new zero-calorie sports drink was developed based on insights from health-conscious consumers seeking greater control over their daily sugar and calorie intake, while still enjoying refreshment and effective electrolyte replenishment during exercise. Designed for active consumers, the product delivers a balance of functionality, great taste, and refreshment, without sugar concerns.

The launch of Gatorade Zero Sugar Orange Citrus aligns with the continued momentum of the Health and Wellness trend, which remains a key driver of Thailand’s beverage market. Consumers are increasingly prioritizing holistic well-being, alongside a growing shift toward health-conscious consumption that seeks to strike a balance between enjoyment and personal care. Rather than fully forgoing indulgence, consumers are opting for moderation, particularly through reduced sugar intake, and turning to better-for-you product alternatives. [1] [2] Meanwhile, health and fitness behaviors continue to gain strong traction. In 2024, 44.4% of Thai consumers reported engaging in regular exercise, contributing to an estimated 18% expansion of the fitness industry in 2025. [3] As a result, exercise has become an increasingly embedded part of everyday life for a broad base of consumers in Thailand.

However, while consumers are increasingly placing greater emphasis on health and wellness, the demand for great taste remains an important consideration alongside calorie control, particularly among active consumers who are mindful of their daily sugar and energy intake. Gatorade Zero Sugar Orange Citrus has therefore been developed as a zero-calorie option to meet consumers’ needs, delivering refreshing hydration during exercise without sugar or calorie concerns.

Mr. Yutana Jitcharoongphorn, Senior Vice President of Marketing at Suntory PepsiCo Beverage (Thailand) Company Limited, shared, “Over the past several years, we have observed continued growth in health-conscious behaviors among Thai consumers, particularly in exercise and sports participation, which have become an integral part of modern lifestyles. At the same time, awareness around sugar reduction continues to grow, particularly among those who actively exercise. Guided by our commitment to developing innovative health-oriented beverage solutions, Gatorade continues to advance product development driven by a deep understanding of consumer behavior at its core. Our goal is to deliver effective solutions for refreshment and electrolyte replenishment lost through exercise and active lifestyles, while also meeting the growing demand for zero-sugar and zero-calorie beverage options that still deliver great taste, allowing consumers to enjoy a guilt-free experience without compromise.”

“Gatorade Zero Sugar Orange Citrus,” available in a zero-calorie formulation, energizes Thai consumers to push every step of their workout further under the concept “Every Step For The Next Designed to deliver full refreshment, the product support a wide range of activities, from running and football to various outdoor active pursuits. Gatorade is offered to keep the body ready for every movement by improving restore electrolytes lost through exercise. Now available in a 500ml PET bottle at THB 25, exclusively at  7-11 stores nationwide. For more details, follow Gatorade Thailand on Facebook: Gatorade Thailand , Instagram: gatoradethailand , YouTube: Gatorade Thailand and TikTok: Gatorade Thailand