In November 2017,
Suntory Beverage & Food Limited (SBF), a global soft drink company, and PepsiCo Inc., one of the world's largest food and beverage companies, entered into an agreement to form a beverage joint venture in Thailand, Suntory PepsiCo Beverage (Thailand) Company Limited or SPBT, with the vision of “GROWING FOR GOOD”.
The official announcement of its beverage joint venture took place on March 5, 2018 and has marked a new chapter for Pepsi-Cola brand in Thailand and will create more excitement forThailand’s liquid refreshment beverage (LRB) industry.
The alliance is intended to combine the strengths of both global powerhouses, with an ultimate goal of achieving the No.1 leadership position in Thailand’s 50-billion valued carbonated soft drinks(CSDs) category and creating new growth opportunities by expanding its beverage portfolio to meet consumer demands, ranging from hydration to sports drinks, ready-to-drink teas and coffees, bottled water, and juices to a variety of innovations in the future.
SPBT has registered capital of THB 19.68 billion. Since March 5, 2018, the company has served as the operator and distributor of PepsiCo beverage brands, namely Pepsi-Cola, Mirinda, 7UP soft drinks, ready-to-drink Lipton teas, Gatorade sports drink, and Aquafina hydration drinks. In the coming future, it will also develop and introduce beverage innovations and new offerings from Suntory to Thai consumers.
In terms of production, SPBT operates two manufacturing facilities; one is the 96-rai Rayong plant located in Amata City Industrial Estate of Rayong Province, and the other is the 104-rai Saraburi plant at Nong Khae Industrial Estate in Saraburi Province. The company will continue to distribute beverage products through a global logistics firm - DHL - as its logistics and warehousing partner for Thailand. It also works with 24 local distribution partners to gain access to more than 470,000 retailers-wholesalers, and grocery stores nationwide.
Pepsi-cola has continued to maintain cola leadership in non-returnable packaging – PET bottles and aluminum cans – nationwide, with more than 45 percent share, and still enjoys the consistent growth in every year. But, we do not stop at that. With portfolio of iconic brands, excellent manufacturing and distribution system, and great support from the two parent firms, we are confident that SPBT will be a strong player in the overall carbonated soft drink category and in the LRB industry.